It Takes Two
Dos, Deux, Dois, Twee, Zwei, Ni, Hai, etc.
One of the agile coaches in our Moose Herd lamented the other day his company’s lack of appetite for change. We’ll call him Quentin for this article.
Quentin was previously a consulting agile coach for many years and was quite successful. As many of us have been, he was affected by the current economic climate, and he’s taken a Scrum Master/Agile Coaching role at a mid-sized company.
As he navigates his new role, he’s seeing oodles of opportunity for efficiency change. Nearly everywhere he looks. So, his coach-omoter is running in overdrive because of it. However, his lament is that almost everyone he encounters has no appetite for his change ideas. And he’s struggling with his patience and with his feelings about adding value.
The discussion in the Herd primarily focused on how Quentin can strategize his change conversations and actions.
But I kept thinking that it takes two parties to change, and that no matter what he did, he would essentially be dancing by himself.
Epiphany
The other thought I had was around Agile Change Agents as a whole. I can’t tell you how many conversations like Quentin’s I’ve had with coaches over the years. They were brought in for Big Change, only to leave frustrated, disappointed, and feeling as if they had personally failed. In other words, I think they were taking over ownership for the change…or the lack thereof.
My most successful agile change initiatives over the years always included a partner. Usually, that partner was in a senior leadership position and was willing to push the change along with me. When I had this sort of senior leadership support, the change became something I could strategize and help with. I had an overwhelming feeling that we were in it together.
When I lacked this sort of partnership, well, the change if any, was like pushing soap up a rope—meaning it was incredibly challenging.
Now the epiphany is that I’m the same Bob in both situations. So the variables are stakeholder support, clarity, and partnership.
Wrapping Up
The key message I have for Quentin and other frustrated change agents is that you shouldn’t go it alone. If you are, then you'd better buckle up for a bumpy ride and tolerate the frustration.
And please learn to be kind to yourself.
Nobody, and I mean no Agile Change Agent, can inspire successful organizational change on their own. It simply isn’t possible.
Stay agile, my friends,
Bob.
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Hi Bob. I have been following you for a while, and like your often wise takes on things.
This article resonated more strongly than many though. I am in a very similar situation as Quentin - having been an independent technical coach for 20-odd years, I have had to take refuge in full time positions in companies, and like Quentin I am finding absolutely zero appetite for meaningful change despite plenty of low hanging fruit, which is hugely frustrating. The need for "two to tango" (and change) is something emphasised by any half-decent coaching course - the coachee has to *want* to change. You cannot just leap in and tell people to change.
The question is what to do when caught in that situation? A wise person once advised me thus: Grit your teeth, and take the paycheque if you need it, but look for an escape route since working against your values will eventually wear you down. But do find and help those who want help while you're there.
This reminded me about two posts I wrote:
1. Money is not a costly signal. Just because someone hired you it does not mean that they really want to change. Maybe it is just to calm down their conscience. Think of gym subscriptions.
https://djkunar.substack.com/p/money-is-not-a-costly-signal
2. I often compare Agile Coaches to Diet Coaches. If you taught the basics and there is no change, go for one of the other two out of three options: Love it, change it, leave it.
https://djkunar.substack.com/p/change-agents-need-to-make-tough