This seems yet another example of the Barbell Effect: desirable customer experiences move to either of the two sides of the experience spectrum: A) quick and cheap or B) deep and exclusive. The offers in the middle (neither quick/cheap nor deep/exclusive) are losing. Nobody wants slow and boring.
This seems yet another example of the Barbell Effect: desirable customer experiences move to either of the two sides of the experience spectrum: A) quick and cheap or B) deep and exclusive. The offers in the middle (neither quick/cheap nor deep/exclusive) are losing. Nobody wants slow and boring.
https://substack.jurgenappelo.com/p/the-barbell-effect-quality-vs-quantity